Say hello to the
BRAND STORY CLARITY CHALLENGE
GET TOTAL BRAND CLARITY
IN 10 DAYS
Finally get clear on your Brand Story, so you can create better messaging, make more sales, and stop going around in circles like a crazy pigeon.
WHAT PEOPLE SAY ABOUT THE CHALLENGE:
BEN HICKMAN - COACH AND FOUNDER OF reflective rebels
"I CAN’T SAY LOUDLY ENOUGH HOW MUCH I WOULD RECOMMEND THE BRAND CHALLENGE!
"I am a real skeptic, and I have never done any kind of ‘challenge’ before, but I trusted Victoria and it paid off. Just when you think you’ve hit a moment of clarity, Victoria will suggest an exercise or ask a question, and you find there’s a whole new layer of depth you can reach, and that is where the gold is!
“I will say, genuinely, that the brand challenge was life changing! If you are currently at a moment in the business where you are uncertain, or have an idea but haven’t jumped right in, or it feels like change is needed, do the challenge!!”
Rachel Hoyle - NUCLEOTIDE NUTRITION
"Before I took part in the challenge, I was worried I might not have the time, but the daily bitesized tasks were really achievable, especially with Victoria’s expert guidance.
"It’s been just a month since the challenge, and I’ve been able to recognise how much my business has achieved already!
"Now I have worked out my Brand Story, understand more about my vision, what makes my customer tick, and what makes my business so different to others.”
SARAH RUDDER - THE KITCHEN TABLE
"This challenge is a brilliant way to really think well about your business over a relatively short time with Victoria’s support and challenge. Victoria is very engaging and lovely whilst also poking in the places that need poking, encouraging us to think again and more deeply.
"I had a new insight every day. It’s also really lovely to be part of a group of people all doing the same work but in different industries and arenas.
"I've really gained clarity about what I'm doing and why customers love it. I'm going to use that clarity to drive my next steps and inform my stock plan.”
It's been described as “powerful” and “poky”.
(in a nice way)
Want to get clear on what you stand for, so you can Create messaging that works?
This 10 day challenge takes you through the process of getting clear on your own Brand Story, at a deeper level, step by step.
And you’re guided and supported every step of the way.
By the end you’ll have a completed Brand Story Canvas, which will give you a whole heap of clarity on:
💥 What makes you the you that no one else can be
💥 Where you should be really focusing your efforts and time
💥 What you should stop doing
💥 Who your best customer really is
💥 What you stand for
💥A clearer idea of the vision you need to head towards to create a truly fulfilling and successful business.
When you're clear on your Brand Story:
⚡️Decision making becomes quicker and easier
⚡️ Creating content that's aligned with your brand and consistent becomes a piece of double choc chip layer cake.
⚡️It's easier to empower your team, as they understand what your business is all about.
⚡️Getting a new website or brand designed (and briefing those designers well) becomes a breeze.
⚡️ And when you're clearer on all of that…your messaging will undergo a massive shift and you can start attracting the right customers (and repelling the ones who don't really want, but you'll take because they're there - like a leftover Strawberry Cream.)
Just imagine what that might feel like…
So, what do you need to do to get to this place of clarity?
Take part in the Brand Story Clarity Challenge, and we'll guide you through the process.
What’s included:
- Brand Story Challenge Workbook (digital version).
- Daily support videos, to guide you on completing your template.
- Access to Exclusive Story Circle Group Coaching (if you upgrade), where you can access 4 group coaching sessions with other founders taking part in the Brand Clarity Challenge, covering different elements of your Brand Story.
You’ll come away with a completed Brand Story Canvas, which will give you complete clarity on your brand messaging and story (and all the amazing deliciousness I mention above).
(Imagine suddenly being clear on what to say on social media, your website, networking and in pitches – what would that do for your business?)
How it works:
ONE
The next challenge starts on Monday 30 June.
TWO
When you sign up you'll get a confirmation email, where you can download your digital workbook, and wait for the challenge to begin.
THREE
From the start of the challenge you'll get sent an email every day with your task for that day (including a short video focusing on a specific element of your Brand Story).
FOUR
By the end you'll have a complete picture of your Brand Story a clear idea of what you need to say to your customers and more confidence in your business decisions.
FIVE (OPTIONAL)
You'll also have the option of an exclusive offer to join ‘Story Circle’ for group coaching, to support you through the process.
Victoria Brown
STORY COACH
Is your content getting drowned in the crowd?
There is a better way.
After 2 decades of experience as a BBC journalist and advising senior leaders on comms strategy, I realised the main reason people struggle to make their content stand out is because they're not clear on their Brand Story themselves.
So, I created the Brand Story Clarity Challenge (and Brand Story Canvas) to make it simple for purpose led founders, like you, to get clear on what you really stand for, and what makes you stand out.
Seeing the penny drop for the people on this challenge when they get clarity is one of my favourite things (even more than tucking into a pain au chocolat at a Parisian pavement cafe).
"The main takeaway from The Brand Story Clarity Challenge was how it got me to really drill down to find out why I am doing what I do. I thought I knew, but it shined a light on the real specifics. I also loved the fact that it asked me to define what my brand values are, which I hadn't ever really considered!
"This is all really useful stuff, moving forward, as I can make decisions based on what I discovered during the course and ask myself if they are aligned with my brand values."
KATE SMITH - KATE SMITH JEWELLERY
WHAT ARE YOU WAITING FOR?
Bye bye blank page syndrome,
Say hi to clarity
(and a stronger brand, which stands out and sells more).
Are you ready to finally get clear on your Brand Story?
Or, do you want to keep going around in circles?
Or, do you want to keep going around in circles?
YOUR QUESTIONS ANSWERED:
CAN I JOIN THE CHALLENGE AT ANY TIME?
No, the Brand Story Clarity Challenge only runs a few times a year, the next challenge will run at the end of 2025.
WHAT FORMAT IS THE CHALLENGE IN?
It's super simple. When you sign up, you'll have the chance to download your Brand Story Clarity Challenge workbook.
Then, when the challenge starts you'll get sent a daily email with your task for each day (but don't worry, you get weekends off, which you can use to chill or catch up).
HOW LONG WILL IT TAKE ME EVERY DAY?
Each day is different, but I would say to allow around 30 mins a day. Previous challengees have told me the tasks are really manageable. Plus, you don't have any tasks on the weekend, so there is time to catch up.
WHAT WILL I GET WHEN I JOIN?
When you sign up, you'll get access to the Brand Story Clarity Challenge workbook. This will be sent to you in digital form before the challenge starts. You'll also get an email about the Story Circle sessions, when they have been confirmed.
I'VE GOT YOUR BRAND STORY CANVAS, WHY DO I NEED TO JOIN THE CHALLENGE, WHEN I CAN DO IT MYSELF?
My Brand Story Canvas is an excellent tool for clarity (if I do say so myself), but people who come on the challenge say they not only get accountability for actually doing the work, but they go to a deeper level of thinking around their Brand Story, because they are being challenged by others and the content and tools provided. So think of the canvas as a brilliant DIY intro, but the challenge is a deep dive, which will challenge you on your deeper Brand Story.
WHAT IF I'VE NEVER WORKED ON MY BRAND STORY BEFORE?
This challenge is designed to make you think more deeply about your unique Brand Story, whether you're starting from scratch, or you've already done some work on it before. So, it's suitable for founders at all stages who want to go deeper and get more clarity on their Brand Story.
DO I HAVE TO DO THE CHALLENGE AT A CERTAIN TIME?
It's completely up to you when you complete the challenge…you'll get sent a video and task every day by email, so you can choose when you want to complete it. And if you're busy one day, you can catch up on the tasks another day. As long as you complete the tasks within a week of the challenge, I'll give you feedback on your tasks.
DO YOU OFFER PAYMENT PLANS OR CAN I PAY IN INSTALLMENTS?
Absolutely! We now accept payments through Klarna or Afterpay, which means you can break the payments down to make them more affordable. You won't pay any more for the challenge or group coaching if you do this, but you may be charged a fee by the relevant payment company. Please contact them for more details about this.
WHAT IS THE STORY CIRCLE?
The Story Circle is a Group Coaching Programme, exclusive to people taking part in the Brand Story Clarity Challenge.
When you're part of the Story Circle, you get access to 4 x 1 hour zoom sessions with myself and other members of the Story Circle, where you can bounce of each other, get feedback from me, access to further tools and challenge from other members of the group. All of this is designed to help you squeeze every drop of value out of the challenge. (It's also the only way to get peer support on the programme, as there's no longer a Facebook Group).
HOW DO I JOIN THE STORY CIRCLE?
When you checkout, you'll see an option to Upgrade to the Story Circle - make sure you select this option.
You'll get a separate email with the details of the zoom sessions nearer the start of the challenge. The first session is expected to be w/c 7 July. I will check availability before booking sessions in and will do my best to accommodate as many people as possible. The sessions will aim to be weekly after that.
ANY OTHER QUESTIONS?
Drop an email to [email protected]
